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Flora Tissues earns prestigious Superbrand status for second time!
Kishore Surtani, Managing Director, Sheshaya Surtani, Head of Strategy & Shavinda Fonseka, Head of Finance accept the Superbrand award on behalf of Flora Tissues
Flora Tissues, Sri Lanka’s leading soft disposable tissue brand under Pee Bee Management Services (Pvt) Ltd, was conferred Superbrand status for 2025. This recognition is their second win, solidifying their position as the nation’s most trusted household name in the tissue category.
The prestigious Superbrand status, conferred by the global Superbrands organisation following an independent evaluation of brand strength, consistency and market leadership, is reserved exclusively for brands that have earned the confidence of both consumers and industry leaders.
Commenting on the recognition, Managing Director Kishore Surtani said, “Achieving Superbrand status for the second time is a testament to the trust that generations of Sri Lankan families have placed in Flora Tissues. This honour reflects our pursuit of excellence, from maintaining the highest quality standards to pioneering hygiene solutions that meet the evolving needs of Sri Lankan consumers. We stand proud as a market leader who has become part of the daily lives of millions every day, in every home.’’
Since its inception in 1983, Flora Tissues has transformed Sri Lanka’s personal hygiene landscape as the country’s first soft disposable tissue manufacturer. What began as a humble operation in a rented factory in Ratmalana equipped with merely one machine and seven employees, has today grown into a state-of-the-art premises, consisting of a 70,000 square foot production, warehouse and distribution facility in the U. D. A. Katuwana Industrial Zone in Homagama.
With a workforce of over 300 employees and an established dealership network of over 22 distributors, Flora Tissues continues to flourish with its robust islandwide product availability. The product portfolio today extends well beyond traditional tissue products. From cotton wipes to disposable gloves, the brand continues to expand its presence in the hygienic disposables and kitchen essentials category, with a portfolio of over 50 products. ... See MoreSee Less
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KENYA – Broadways Group of Companies, a leading player in East Africa’s baking and milling sector, has been named a Superbrand East Africa’s Choice for 2024 to 2026, recognising its steadfast commitment to quality, reliability, and excellence in food production.
The prestigious accolade was awarded during the Superbrands Tribute Awards on January 29, 2026, at Nairobi’s Sankara Hotel, celebrating brands that exemplify consumer trust and market leadership across Kenya, Uganda, and Tanzania.
Mr. Devan Bimal Shah of Broadways Bakery Ltd and Mr. Rohin Hiten Shah of Bakex Millers Ltd proudly received the honor on behalf of the group, which spans baking, milling, and distribution of staples like bread, flour, and confectionery essentials.
This recognition aligns Broadways with regional giants such as Naivas Supermarkets, Chandaria Industries, and Festive Bread, all lauded for their resilience in a competitive FMCG landscape where quality drives loyalty amid economic pressures.
Superbrands East Africa, in its 9th edition, partnered with Mastercard, evaluated winners through rigorous consumer surveys, spotlighting 61 firms and 75 brand custodians for sustained impact.
The award underscores Broadways’ role in Kenya’s vibrant agribusiness, supplying consistent, affordable products to households, bakeries, and institutions from Nairobi to rural outlets.
With milling capacities supporting fortified flour and bakery lines catering to diverse tastes, the group has built a reputation for reliability, crucial in a market where food inflation hovers above 10% and consumers prioritize trusted staples.
This milestone reflects strategic investments in sustainable sourcing, modern facilities, and supply chain efficiency, mirroring trends among East African peers like Joy Millers, recent Superbrand honorees for premium grains.
Broadways extends gratitude to customers, partners, and teams whose support fuels this journey, echoing Superbrands’ ethos of honoring brands that “create moments of delight.”
As East Africa’s food sector grows toward a US$100 billion valuation by 2030, fueled by urbanization and exports, this accolade positions Broadways for deeper penetration into Uganda and Tanzania.
The Shah family’s leadership signals continuity, promising innovations in clean-label breads and nutrient-rich mill products to meet rising demands for health-focused staples.
Dr Vimal Shah, Chairman of Bidco Africa, urged African executives to embrace their potential, saying, “There is a leader inside everyone, but in Africa, we have repressed that leader because we have always been told we are donor dependent. The beauty is that this is changing. It is our time to make a difference.”
The 2026 Superbrands Awards show that East African businesses are not just surviving, they are growing, innovating, and positioning themselves as regional and global leaders.
The awards emphasise that leadership, strategy, and innovation are key drivers of long-term business success in the region. ... See MoreSee Less
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DATART is once again a Superbrand!
It confirms that quality, innovation and customer care are the path to long-term success
DATART once again confirms its strong position on the Czech market. The electronics retailer has received the prestigious title of Czech Superbrands 2026, awarded by the Superbrands organisation to brands that have built long-term trust, quality and strong relationships with customers.
The award confirms that DATART is one of the most respected consumer brands in the Czech Republic. The company has succeeded thanks to its emphasis on customer satisfaction, a wide range of modern electronics, quality services and professional advice.
“The title of Czech Superbrands 2026 is proof for us that our long-term work on strengthening the brand DATART is on the right track. We greatly appreciate the trust of our customers and the recognition of the professional community. It confirms that customer orientation is the key to success,” he says Lenka Mastešová, Marketing Communications Director DATART.
A strong brand trusted by customers and experts
The Superbrands program has a unique process – brands cannot nominate themselves; their candidacy is proposed by the renowned Dun & Bradstreet, a global leader in business information. This is followed by a consumer survey, which narrows the selection to a list of semi-finalists based on brand awareness and popularity. O koneThe Brand Council expert committee decides on the awarding of the title. It is composed of experts in business, communication, marketing, media and research and evaluates brands based on clearly defined criteria, including recognition, development, innovation and prestige.
Long-term success and customer trust:
Winning the award for 2026 follows on from the success of the previous year, when DATART also received the title of Czech Superbrands. The repeated award confirms the brand's stable reputation and its ability to respond to changing customer needs and technological developments. DATART It remains a symbol of reliability, expertise and a modern approach to electronics retail. The Superbrands award also demonstrates that customers perceive the brand as a trustworthy partner and associate it with values that have long-term significance. ... See MoreSee Less
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Siddhalepa awarded Superbrands Sri Lanka status!
Siddhalepa, Sri Lanka’s top Ayurvedic healthcare brand, has been awarded Superbrands Sri Lanka Status, reaffirming its long-standing position as one of the nation’s most respected heritage brands with deep roots in Ayurveda.
The recognition celebrates Siddhalepa’s enduring commitment to authenticity, holistic wellbeing, and consistent brand excellence spanning over nine decades, the company said in a media release.
Founded in 1934, Siddhalepa has become synonymous with natural healing in Sri Lanka, particularly in ache, pain, and cold relief, while steadily expanding into a broad portfolio of holistic wellness solutions. Built on time-tested indigenous knowledge and strengthened by modern scientific expertise, the brand continues to blend tradition with innovation to meet the evolving needs of contemporary consumers, both locally and globally.
This latest accolade reflects nearly two decades of consistent Superbrands recognition, having first received Superbrands status in 2006. Siddhalepa also stands proud as the only Ayurvedic brand in Sri Lanka to be recognised with Superbrands status, a distinction that underscores the deep trust earned across generations.
Commenting on the achievement, Asoka Hettigoda, Chairman of Siddhalepa, stated: “Being awarded Superbrands Sri Lanka status for the second time is a profound honour for all of us at Siddhalepa. This recognition reflects the trust that generations of Sri Lankans have placed in our brand and reaffirms our purpose of delivering authentic, high-quality Ayurvedic solutions that improve everyday life.”
Superbrands Sri Lanka, the independent authority on branding excellence, identifies and honours brands that demonstrate outstanding quality, reliability, and consumer trust—making this recognition a powerful endorsement of Siddhalepa’s values and performance. ... See MoreSee Less
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Spring is in the air. 🌸
Every spring, the world hits refresh. And somehow, everything feels possible again.
Have a lovely Spring! Here’s to a season full of inspiration & fresh starts.
#SuperbrandsRomania #springvibes ... See MoreSee Less
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